Alphabet or Amazon: Which Split Am I Buying?
So which stock split am I targeting for my portfolio? Let’s take a look.
avatar
Mike Sakuraba graduated with double major of English and Economics. Part time writer, part time investor, full time dad. Mike loves writing about technology, sports, and investing.
2022-03-12 11:31

Amazon Announces 20 for 1 Stock Split
Just weeks after big tech rival Alphabet (NASDAQ:GOOGL) announced its 20 for 1 stock split, Amazon (NASDAQ:AMZN) shocked the markets this week by announcing its own split. I wrote previously that Alphabet could be splitting its stock to be added to the Dow Jones Industrial Average and this could be the case for Amazon as well. It makes sense with other mega-cap tech stocks like Apple ($169.24|2.62%) and MIcrosoft (NASDAQ:MSFT) already as components to the Dow 30.

Alphabet or Amazon: Which Split Am I Buying?
Amazon also announced a $10 billion stock buyback which is an important part of this. When a stock splits, it creates a larger number of slices of the same pie. So when a company buys back stock, it is increasing the value of outstanding shares, and reducing the total number of shares on the market. It’s something Apple does fairly consistently as well.

So which stock split am I targeting for my portfolio? Let’s take a look.

The Case for Amazon
Amazon is Amazon. It is one of the most important companies in the world and revolutionized not just the eCommerce industry, but the retail industry itself. It would be a very different world if Jeff Bezos had never created Amazon. Obviously the most powerful piece of intellectual property that Amazon owns is its Amazon Web Services. The cloud computing segment has quickly become one of the largest revenue makers for the company and is already one of its most profitable. AWS is the largest cloud computing platform in the world and had a run rate in 2021 of over $70 billion. A staggering figure that tops most Fortune 500 companies in annual revenues.

Amazon’s eCommerce service has well over 200 million Amazon Prime members around the world. It is a service that Amazon has exhibited pricing power in as the company raised the Prime membership prices earlier this year. Amazon’s eCommerce network speaks for itself, and is well established as the leading retail network in the world.

The Case for Alphabet
Alphabet has multiple segments where it owns a near monopoly on the market: YouTube, Gmail, and Google search. It’s quite possible that Google search is the most valuable piece of intellectual property in the world. Some analysts value YouTube at anywhere from $150 to $200 billion as well. Throw in the Google suite of apps like Google Docs, Google Translate, Google Chrome browser, and Google Maps, and you can see why the market is so bullish on Alphabet.

Alphabet also has its hardware segment with its Pixel phones and Chromebooks. Not to mention, Alphabet owns the entire Android operating system for smartphones, tablets, and even automotive integration. It’s hard to think of a part of our lives that Google does not have an impact on.

Which Stock Split am I Buying?
If I can be honest, I’ll likely take advantage of both to add to my long-term portfolio. Both companies are rock solid investments and should continue to grow well into the future. If I were to pick one today, it would be Alphabet. I just think it’s suite of software apps and platforms is too powerful. Alphabet is often overlooked as a simple search engine brand, but as you can see, the company has a wide range of products and services that can facilitate its continued growth for decades to come.


Disclaimer: I have no positions in any of the stocks mentioned. I wrote this article myself, and it expresses my own opinions. I have no business relationship with any company whose stock is mentioned in this article. All information should be independently verified and should not be relied upon for purposes of transacting securities or other investments. See terms for more info.

Rate this article

positive
negative
Guest
4 months ago
Yes! Generational opportunity 👍
0
Aida Butler
4 months ago
I’m new to this racket and am reading, researching, and learning! I enjoy your articles for their content, Love that it’s free without the hype and gimmicks. Easy read with a lot of depth.
0
Published On
2022-03-12 11:31

avatar
About the Author
Mike Sakuraba graduated with double major of English and Economics. Part time writer, part time investor, full time dad. Mike loves writing about technology, sports, and investing.


buy-coffee
You've read 1 article in the last year
..thank you for supporting us and for visiting our site. Unlike many other sites, The Dog of Wall Street is available for everyone to read. Our focus is to provide great content for free. Do you like what we are doing? Buy us a cup coffee. It is the fuel that keeps us going..

Elon Musk pulls out of $44 billion Twitter takeover deal
Elon Musk is pulling out of the deal.
By Staff | 1 month ago

Tesla shipped 78,906 China-made cars in June
Almost all production went to Chinese buyers.
By Staff | 1 month ago

Google apparently offered to break off ad company to avoid a lawsuit
Google has proposed to divide its ad-tech division to avoid a second DOJ antitrust case, The Wall Street Journal said Friday.
By Staff | 1 month ago

Spirit postponed a shareholder vote on a Frontier merger for the third time
Investors have more to lose with a Frontier deal, but it may not be over yet.
By Staff | 1 month ago

Chinese court rules USDT stablecoin crypto payments as illegal
On Wednesday, China’s Chaoyang Court upheld the decision that companies cannot pay wages in Tether currency.
By Staff | 1 month ago

Tesla Q2 deliveries fall on shutdown in China
Tesla Production and Deliveries for Q2 of 2022
By Staff | 1 month ago

Dan Ives now has a $40 price target for Rivian
Production numbers are now going in the right direction.
By Staff | 1 month ago