Can Workhorse Group compete?
The stock has had a good run over the past year, as many electric vehicle companies have, riding on the coattails of the popularity of industry leader Tesla (NASDAQ:TSLA).
avatar
Mike Sakuraba graduated with double major of English and Economics. Part time writer, part time investor, full time dad. Mike loves writing about technology, sports, and investing.
2020-08-25 09:20

The history of Workhorse Group Inc.’s (NASDAQ:WKHS) stock has been full of anticipation and speculation, but with very little delivery. The potential has always been there for the Ohio based electric truck maker but one thing or another usually gets in the way of Workhorse following through on its guarantees to shareholders. The stock has had a good run over the past year, as many electric vehicle companies have, riding on the coattails of the popularity of industry leader Tesla (NASDAQ:TSLA). Over the past 52-weeks, Workhorse has seen a 275% increase in stock price which is way ahead of the 18% return from the S&P 500 over that same time period. But how much of this is based on speculation of the future of this industry, rather than actualized company success.

Can Workhorse Group compete?

The August 10th earnings call did little to improve Workhorses future outlook despite how the CEO tried to make it sound. Shares are up 7% since that date but much of that spike can be attributed to the SPAC IPO announcement of Lordstown Motors, a company of which Workhorse Group owns 10% of. It was reported that Lordstown already has pre-orders in the amount of $1.4 billion, of which Workhorse will receive a 1% royalty for the first 200,000 vehicles. While this could theoretically be valued in the hundreds of millions of dollars, it may be several years before Workhorse sees any of that money come its way.

Investors are ever hopeful that the USPS contract to replace its delivery fleet of postal trucks will at least partially be awarded to Workhorse by the end of this year. With the recent unrest amongst USPS workers, it may be into 2021 before details of that contract are actually worked out. Until then, Workhorse still has to increase its production facilities in order to be able to meet the requirement of a large scale order.

There is competition on its way as well. Currently, Workhorse has some of the only electric last-mile delivery trucks on the road but that competitive advantage is about to be shattered as larger players move into the space. Tesla’s semis are reportedly scheduled to be on the roads at some point in 2021, and other companies such as Volvo are also joining the movement. On Monday, it was announced that Hyliion would be merging with Tortoise Acquisition Group (NASDAQ:SHLL) to create a new SPAC IPO to debut later under ticker symbol SNPR. Hyliion builds full-electric or hydrogen fuel cell trucks and should be a disruptive new name in the electric vehicle landscape. Shares of SHLL were up over 30% after the announcement.

The future is uncertain for Workhorse who may just be left behind by companies with much more money and brand value. While Hyliion will need to build its customer base, let us not forget that the hottest SPAC IPO from earlier this year Nikola (NASDAQ:NKLA) will also eventually have its electric trucks on the roads. While Workhorse has no chance of competing with established brands like Tesla and Volvo, they may be able to carve out a niche in the smaller market last-mile delivery space that is very much in need of an electric injection.


Disclaimer: I have no positions in any of the stocks mentioned. I wrote this article myself, and it expresses my own opinions. I have no business relationship with any company whose stock is mentioned in this article. All information should be independently verified and should not be relied upon for purposes of transacting securities or other investments. See terms for more info.

Rate this article

positive
negative
Published On
2020-08-25 09:20

avatar
About the Author
Mike Sakuraba graduated with double major of English and Economics. Part time writer, part time investor, full time dad. Mike loves writing about technology, sports, and investing.


buy-coffee
You've read 1 article in the last year
..thank you for supporting us and for visiting our site. Unlike many other sites, The Dog of Wall Street is available for everyone to read. Our focus is to provide great content for free. Do you like what we are doing? Buy us a cup coffee. It is the fuel that keeps us going..

Levi Strauss' Bold Gambit: Is the Denim Icon's DTC Shift Enough to Weather the Storm?
Levi Strauss & Co. boasts a strong quarter with direct-to-consumer growth and innovative fashion, but can it navigate the choppy waters of the retail market?
By Alfonso | 4 months ago

Amazon's Bold Counterattack: Introducing the China-Direct Discount Section
As competition heats up, Amazon unveils a daring new strategy to offer unbeatable prices and direct shipping from China.
By Alfonso | 4 months ago

Tesla's Legal Challenges: Facing the Music on Autopilot Misrepresentation
Court ruling intensifies scrutiny on Tesla's self-driving claims.
By Alfonso | 6 months ago

Netflix's Ad-Supported Triumph: A New Era in Streaming
Surpassing 40 million users, Netflix’s ad-supported plan redefines the streaming landscape.
By Alfonso | 6 months ago

Tesla Stock (TSLA): Look Who's Back!
I’m cautiously optimistic but I’m at the point where I need to see it to believe it.
By Mike Sakuraba | 6 months ago

2 Earnings To Pay Attention to Next Week
Since big tech is the theme, you probably know what I have my eyes on for next week.
By Mike Sakuraba | 6 months ago

2 Stocks to Watch Below $10
Here are two stocks that are currently less trading in the single digits that I believe have some relative upside from their current prices.
By Mike Sakuraba | 6 months ago

Looking Ahead to Tesla's Earnings: What Can We Expect?
Is there any stock that has been more talked about than Tesla (NASDAQ: TSLA) as of late? It’s a company that is always in the spotlight but the stock is under some heavy scrutiny this year and deservedly so.
By Mike Sakuraba | 7 months ago