This is a list I usually make for myself each year, although not with the clever title. I try to make at least a watchlist of assets I want to invest in for the coming year. This year is no different and with so many different types of assets coming to the mainstream, I thought I’d start this list out with some alternative asset types. This list will include cryptos, stocks, ETFs, and anything else I am considering for the coming year.
22) ONON Holding AG (NYSE: ONON)
While the premium athletic footwear industry has been dominated by the likes of Nike (NYSE: NKE) and Adidas, there is a new brand that is rapidly taking away market share. That brand is known as On Holding, better known by its shoe-brand name On Cloud. Why am I talking about a shoe brand after all of the cryptocurrencies and tech stocks? I like to own a diversified portfolio and I believe there are small-cap opportunities in every sector. On caught my eye as an investment because I have first-hand experience with its shoes. After buying a couple of pairs, I immediately felt the difference in quality and comfort. On shoes also have a unique look to them that has caught the eyes of Gen Z and millennials. The company is anticipating a revenue CAGR of 26% through 2026 and gross margins of more than 60%. I like the shoes and I like the path the company is on. There’s room for another brand in this industry and I believe ON Holdings is it.
23) Spotify (NYSE: SPOT)
I never quite understood why Spotify was receiving so much hatred a couple of years ago. It is undeniably the best platform for streaming music, podcasts, and audiobooks, and continues to sign top-end talent. Earlier this week, Spotify re-signed podcaster Joe Rogan to a $250 million deal. UBS agrees as analysts raised the price target for Spotify to a lofty $274 which implies another 30% higher from Friday’s closing price. In my opinion, Spotify is fast becoming a brand that is associated with an entire industry. Similar to Google Search, Spotify is the de facto streaming service for music and podcasts and continues to fend off the likes of Apple Music. I think we are close to a massive breakout from Spotify as the company establishes itself as the industry leader.
24) Taiwan Semiconductor Manufacturing Company ($133.9|4.07%)
The final asset I want to add in 2024 is what I truly believe to be the world’s most important company. Taiwan Semiconductor is a behemoth in the industry but does not get the praise that other companies like NVIDIA ($822.79|4.00%) or AMD ($202.64|5.25%) receive. Without a company like TSM, there would be no chips for companies like Apple (NASDAQ: AAPL) or Tesla (NASDAQ: TSLA). Many investors are fearful of investing in Taiwan right now because of the threat of an attack from China. TSM is already working on expanding its chip-making facilities to the United States and is prepared for a potential Chinese takeover. If you want one under-the-radar way of playing the AI hype, it’s owning the picks and shovels play in TSM.