Amazon (NASDAQ: AMZN) is a multinational technology company based in Seattle, Washington. It is one of the world's largest online retailers. Amazon sells many products, including books, electronics, clothing, and household items. It also offers cloud computing, streaming video and music, and online payment processing services.
In addition to its e-commerce business, Amazon has ventured into other areas, such as artificial intelligence, grocery delivery, and healthcare. Amazon is a large and well-established company with a diverse range of products and services. It has a strong track record of financial performance, and many investors consider it a solid long-term investment.
However, the future performance of any company's stock is uncertain. It can be affected by various factors, including market conditions, economic conditions, and the company's financial performance.
Amazon's stock price has historically been volatile. The company's performance and stock price can be influenced by various factors, including the company's financial results, the overall performance of the technology sector, and global economic conditions.
Firstly, it is worth noting that Amazon's stock price has decreased this year to more than 50 per cent. High inflation throughout the year has contributed to this downtrend of the e-commerce company. Despite the recent fall in value and price, investors expect the company's performance on the market to improve during the festive/holiday period and into 2023. The e-commerce industry has performed poorly this year, and the eCommerce giants Amazon has not been left out. Although in the last quarter, Amazon has had increased revenues from consumer spending and this holiday season. With this, investors should expect returns in 2023.
More reason you should buy Amazon for 2023 is that Amazon has diversified into different markets like cloud computing (AWS Cloud services) and Digital advertising.
AWS Cloud Services
The $368.97 billion cloud computing market, in which AWS Cloud Services now holds a commanding 34% market share, is projected to increase at a 15.7% compound annual growth rate (CAGR) through 2030. As a result, AWS will probably benefit significantly from the developing sector for many years.
Revenue from the cloud computing business reached $20.5 billion, up 27% from the previous year, and operating income came in at $5.4 billion. According to the company's Q3 report, as of September 30, AWS had $104.3 billion in unpaid revenue. More than 50% of the company's profit came from Amazon Web Services, Advertising/campaign Market.
Amazon's market share in digital advertising increased from 7.8% to 13.3% in the third quarter, and according to analyst predictions, that share will reach 14.6% in 2023. One promising aspect of the results was Amazon's advertising business. During the quarter, ad revenue increased 25% year over year to $9.55 billion, exceeding analyst expectations.
Renowned stock analyst J.P. Morgan cited Amazon as one of the research firm's top picks for 2023. A total of 52 Wall Street analysts were surveyed for their opinions on the AMZN stock; of those, 34 rated it as a Strong Buy, 15 rated it as a Buy, two rated it as a Hold, and one rated it as a Sell. That results in a Strong Buy consensus recommendation.
Despite possible short-term obstacles that would obscure Amazon's growth potential, the company is a robust and healthy enterprise with significant room for expansion. Amazon is becoming increasingly undervalued, offering growth investors a good opportunity.
Amazon (NASDAQ: AMZN) has performed well in other sectors than the e-commerce it is mainly known for despite challenges in the market. Amazon's diversity has shown that the company's stock is a worthy investment going into 2023.
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