Walmart (NYSE: WMT) is acquiring Memomi, a company with augmented reality technology. Memomi has enabled digital measurements for Walmart and Sam’s Optical customers, currently serving 2,800 Walmart Vision Centers and 550 Sam’s Clubs. They also power the Optical eCommerce experience on SamsClub.com.

Acquiring Memomi will help Walmart Health & Wellness improve engagement, health equity and outcomes by leveraging data and technology.

“We’re excited to welcome the Memomi team to Walmart and add their capabilities to our leading virtual reality technology that is transforming the retail experience for our customers and members,” said Cheryl Ainoa, Senior Vice President, New Businesses & Emerging Tech, Walmart Global Tech.

Walmart will have Memomi employees join the Walmart Global Tech organization. The acquisition is expected to close in the coming weeks. Terms of the deal were not disclosed.