How Squid Game Reality Show is Expected To Boost Netflix Revenue
Netflix (NASDAQ: NFLX) announced this news recently while highlighting its most popular shows and series.
avatar
Precious Njoku is a Financial Writer with extensive knowledge about the stock market.
2022-06-18 11:30

Viewers of the original "Squid Game" know how exciting it is to watch adults compete. As a result, the "Squid Game" is Netflix's highest-ranked TV show. Since its launch, Netflix has made more than $900 million in impact value.How Squid Game Reality Show is Expected To Boost Netflix Revenue
Netflix ($619.34|2.72%) announced this news recently while highlighting its most popular shows and series. The Squid Game was released in September last year. Within 27 days of its release, 111 million viewers watched the series. It beat "Bridgerton,” which used to be Netflix’s most popular show. Bridgerton had a viewership of 82 million within 28 days of its release. Astonishingly, The Squid Game cost Netflix only $21.4 million for production and other rights.

But the impact value does not reflect how much Netflix has generated from the game. Estimates put the figure at more than $2 billion, but we believe those are modest estimates. Instead, the impact value metric announced by Netflix is the company’s internal metrics. Some of the features of the metrics include the number of viewers, length of views, and characteristics of viewers.

Netflix also announced that more than 89% of the show’s viewers watched at least one episode. This shows how much the show was popular among Netflix subscribers. Netflix has also announced that it will soon start producing The Squid Game 2. However, the launch date for Squid Game 2 has not yet been announced.

However, the big question called to mind is: Why is Netflix hammering on the Squid game? Is this a ploy to save the company from its impending woes?

Why Netflix is Emphasising The Squid Game
Netflix is facing lots of challenges. So it is bringing out new programs that will captivate fans. Netflix VP of Unscripted and Documentary Series, Brandon Reigg, said that the reality show based on the original Squid Game TV show would serve to captivate and fascinate fans. He also emphasized that there would be lots of twists and tensions. Particularly highlighted is that fans of the show will love to see it streamed live on Netflix. The last part of the show will be more exciting as everyone wants to know who will win the cash prize.

Netflix is also worried about subscribers dropping after the last earnings call. In Q1 2022, it lost 200,000 subscribers. This figure does not include subscribers from Russia and Ukraine. After the war started, Netflix suspended all its services to those countries. After the earnings call, Wall Street went into a panicky mode about Netflix. This is the first time it has lost subscribers in a decade. The next day, Netflix's share price fell by 30%.

In its guidance for Q2 2022, Netflix ($619.34|2.72%) said they are expecting even more drop in subscribers. That is why the company is working on all oars. It is looking for ways to forestall this and keep its subscribers. Therefore, Netflix is innovating in new ways. It has said it would focus on its megahits. One of them is the Squid Game. Another is Bridgerton and Ozark.

So, while innovating its shows in new ways, it also wants to make its streaming service cheaper for subscribers. This will be made possible through advertising. Advertising cash will make subscriptions more affordable. Therefore, more households will be able to watch shows like The Squid Game and Bridgerton. More subscribers will translate to more revenue.

So, while you anticipate the TV reality show and Squid Game 2 movie, also observe the stock chart of Netflix. A rise in revenue as anticipated would mean a rise in the price of Netflix and a massive gain to your portfolio. For now, Netflix only remains on my watchlist and nothing more. The stock has seen a major decline. I won't buy until the stars begin to align for Netflix.


Disclaimer: I have no positions in any of the stocks mentioned. I wrote this article myself, and it expresses my own opinions. I have no business relationship with any company whose stock is mentioned in this article. All information should be independently verified and should not be relied upon for purposes of transacting securities or other investments. See terms for more info.

Rate this article

positive
negative
Published On
2022-06-18 11:30

avatar
About the Author
Precious Njoku is a Financial Writer with extensive knowledge about the stock market.

$619.34
$16.422.72%
Perf. YTD29.93%
52W high-0.15%
52W low117.06%
PE Ratio51.48
MKT Cap273.62B

Analyst Ratings
Target Price$301.83
# of Analysts36
Last updated2022-12-19

buy-coffee
You've read 1 article in the last year
..thank you for supporting us and for visiting our site. Unlike many other sites, The Dog of Wall Street is available for everyone to read. Our focus is to provide great content for free. Do you like what we are doing? Buy us a cup coffee. It is the fuel that keeps us going..

NVIDIA Earnings: Will They Even Matter?
Let’s examine the bear and bull case for NVIDIA’s earnings next Wednesday.
By Mike Sakuraba | 2 weeks ago

2 Stocks I'm Avoiding as Markets Hit New All-Time Highs
People like to throw around the term bubble a lot when the market goes up a large amount in a short time. But is it really a bubble or did they just miss out on the action? I usually say it’s the latter.
By Mike Sakuraba | 3 weeks ago

2 Earnings Calls I'm Watching Next Week
It’s been a while since I’ve done this but it was a good practice and forced me to actually listen to the earnings calls of companies I invest in.
By Mike Sakuraba | 3 weeks ago

2 Stocks You Can Still Buy at All-Time Highs
For some reason, we have always been taught to try and buy low and sell high. While that might seem logical, it is a good way to miss out on buying some of the best stocks.
By Mike Sakuraba | 3 weeks ago

24 Assets to Invest in for 2024: Part 7
In Part 6, I spoke about chip stocks, Axon (NASDAQ: AXON),Celsius (NASDAQ: CELH),and the iShares Bitcoin Trust (NASDAQ: IBIT).
By Mike Sakuraba | 4 weeks ago

2 Stocks I'm Buying When Markets Pull Back
Here are 2 stocks I’m prepared to pull the trigger on as soon as the market pulls back.
By Mike Sakuraba | 4 weeks ago

24 Assets to Invest in for 2024: Part 8
In Part 7, I spoke about Rivian (NASDAQ: RIVN),Chainlink, and Evolution AB (OTC: EVVTY)
By Mike Sakuraba | 4 weeks ago

Tesla Bears Rejoice: Another Bad Quarter from Tesla
I think the next year or two is going to be tough for the company and the stock.
By Mike Sakuraba | 1 month ago