How Squid Game Reality Show is Expected To Boost Netflix Revenue
Netflix (NASDAQ: NFLX) announced this news recently while highlighting its most popular shows and series.
Precious Njoku is a Financial Writer with extensive knowledge about the stock market.
2022-06-18 11:30

Viewers of the original "Squid Game" know how exciting it is to watch adults compete. As a result, the "Squid Game" is Netflix's highest-ranked TV show. Since its launch, Netflix has made more than $900 million in impact value.How Squid Game Reality Show is Expected To Boost Netflix Revenue
Netflix (NASDAQ: NFLX) announced this news recently while highlighting its most popular shows and series. The Squid Game was released in September last year. Within 27 days of its release, 111 million viewers watched the series. It beat "Bridgerton,” which used to be Netflix’s most popular show. Bridgerton had a viewership of 82 million within 28 days of its release. Astonishingly, The Squid Game cost Netflix only $21.4 million for production and other rights.

But the impact value does not reflect how much Netflix has generated from the game. Estimates put the figure at more than $2 billion, but we believe those are modest estimates. Instead, the impact value metric announced by Netflix is the company’s internal metrics. Some of the features of the metrics include the number of viewers, length of views, and characteristics of viewers.

Netflix also announced that more than 89% of the show’s viewers watched at least one episode. This shows how much the show was popular among Netflix subscribers. Netflix has also announced that it will soon start producing The Squid Game 2. However, the launch date for Squid Game 2 has not yet been announced.

However, the big question called to mind is: Why is Netflix hammering on the Squid game? Is this a ploy to save the company from its impending woes?

Why Netflix is Emphasising The Squid Game
Netflix is facing lots of challenges. So it is bringing out new programs that will captivate fans. Netflix VP of Unscripted and Documentary Series, Brandon Reigg, said that the reality show based on the original Squid Game TV show would serve to captivate and fascinate fans. He also emphasized that there would be lots of twists and tensions. Particularly highlighted is that fans of the show will love to see it streamed live on Netflix. The last part of the show will be more exciting as everyone wants to know who will win the cash prize.

Netflix is also worried about subscribers dropping after the last earnings call. In Q1 2022, it lost 200,000 subscribers. This figure does not include subscribers from Russia and Ukraine. After the war started, Netflix suspended all its services to those countries. After the earnings call, Wall Street went into a panicky mode about Netflix. This is the first time it has lost subscribers in a decade. The next day, Netflix's share price fell by 30%.

In its guidance for Q2 2022, Netflix (NASDAQ: NFLX) said they are expecting even more drop in subscribers. That is why the company is working on all oars. It is looking for ways to forestall this and keep its subscribers. Therefore, Netflix is innovating in new ways. It has said it would focus on its megahits. One of them is the Squid Game. Another is Bridgerton and Ozark.

So, while innovating its shows in new ways, it also wants to make its streaming service cheaper for subscribers. This will be made possible through advertising. Advertising cash will make subscriptions more affordable. Therefore, more households will be able to watch shows like The Squid Game and Bridgerton. More subscribers will translate to more revenue.

So, while you anticipate the TV reality show and Squid Game 2 movie, also observe the stock chart of Netflix. A rise in revenue as anticipated would mean a rise in the price of Netflix and a massive gain to your portfolio. For now, Netflix only remains on my watchlist and nothing more. The stock has seen a major decline. I won't buy until the stars begin to align for Netflix.

Disclaimer: I have no positions in any of the stocks mentioned. I wrote this article myself, and it expresses my own opinions. I have no business relationship with any company whose stock is mentioned in this article. All information should be independently verified and should not be relied upon for purposes of transacting securities or other investments. See terms for more info.

Rate this article

Published On
2022-06-18 11:30

About the Author
Precious Njoku is a Financial Writer with extensive knowledge about the stock market.

You've read 1 article in the last year
..thank you for supporting us and for visiting our site. Unlike many other sites, The Dog of Wall Street is available for everyone to read. Our focus is to provide great content for free. Do you like what we are doing? Buy us a cup coffee. It is the fuel that keeps us going..

Two Companies With Dividend Increases Despite The Current Recession
This article will highlight two dividend stocks that announced dividend increases this year. It would be best if you considered them in your portfolio.
By Precious Njoku | 1 week ago

A Shocking Discovery About Coinbase and How Coinbase is Faring This Year
Coinbase's fortunes' are tied to cryptocurrency prices, which have been falling. Investors are shy of buying Coinbase (NASDAQ: COIN). The challenges the company faces this year are many but it is preparing for a rebound.
By Precious Njoku | 1 week ago

Will Redbox Squeeze Again?
Redbox went public via a SPAC merger back in October of 2021.
By Mike Sakuraba | 1 week ago

Jabil stock down 10% on Q3 results
Jabil reported its fiscal Q3 results on Thursday. Shares closed roughly 10% down.
By Khan | 1 week ago

AMD Is Still Resilient Despite Global Supply Chain Disruptions Persist
Since 2021, the semiconductor industry has been experiencing chip shortages. But the AMD CEO, Lisa Su, stated recently that the company foresaw the present industry problems.
By Precious Njoku | 2 weeks ago

You May Be Affected By Russia's Retaliatory Sanctions If You Hold These Stocks
In retaliation, Russia has sanctioned personalities and businesses from corporate America like Netflix, Delta Airlines, and Blackrock. Russian sanctions will not have any effect on these companies.
By Precious Njoku | 2 weeks ago

3 Under the Radar Metaverse Stocks
Let’s take a look at some under the radar ways to invest in the Metaverse.
By Mike Sakuraba | 2 weeks ago